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 Publications
Creating a Winning Personal Brand
Free Download
This summary of Bjorn's "4M" approach to personal branding provides concrete steps towards shaping the four pillars of a unique personal brand - Market, Message, Money, and Meaning.
Market - Mapping your customers' business and emotional needs into a truly differentiated and effective value proposition
Message - Creating a comprehensive and integrated communication strategy that makes the most of online and offline channels
Money - Determining your personal cash flow requirements for sustainable positioning
Meaning - Aligning your personal brand with your core values and ensuring future brand elasticity
Resonant Value Communication In B2B Enterprise Sales
Free Download
A fresh look at the role of value communication in enterprise selling and practical pointers for creating effective and "resonant" messaging in record time.
Understanding the hidden complexities of enterprise sales cycles
Convergent vs. divergent selling
Learning to speak the language of the client's competitive landscape
The importance of the corporate persona and mythology 
Becoming bilingual in executive-ese and engineering-ese
Understanding and leveraging learning styles
Putting all together: Creating highly resonant value communication  
   
 Sample Travel and Stock Art Photography

Golden Gate, San Francisco, CA

Golden Gate, San Francisco, CA

Golden Gate, Cable Detail

Golden Gate in the Fog

Cruiser Liner passing under the Golden Gate Bridge

Sydney Opera House

Tiger at the Sydney Zoo

Sunset at Sydney Harbor

Museum of Art History, Vienna, Austria

Stock Photography - Business End of a Handgun

Metropolis Hotel, Madrid, Spain

San Diego, CA

Stock Photography - Beauty with Peacock Feather

Stock Photography - Beauty with Peacock Feather

Stock Photography - Beauty with Red Rose

Stock Photography - Candle Light Glow

Sunset in Hawaii

School Children in the Priyadarshini Seva Kendra Ashram School in Halasur Village

School Children in the Priyadarshini Seva Kendra Ashram School in Halasur Village

Sunset Key West, Florida

Sunset Key West, Florida

Dance!

Eiffel Tower, Paris

Friedsam Memorial Carousel in Central Park

Lincoln Memorial, Washington, DC

Lincoln Memorial, Washington, DC

Central Park Fall Foliage, New York City, NY

Pop goes the bubble

Camel, Dubai, UAE

Burj Al Arab, Dubai, UAE

Yosemite water fall, Yosemite Park, CA

St. Charles Church, Vienna, Austria

Cable Car, San Francisco, CA

Grand Central Station, New York, NY

Rockefeller Center, New York, NY

Wall Street, New York, NY