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 Personal Branding and Positioning
Defining your personal brand | Unique value proposition and differentiators
What is your brand? How do you respond to the question "So, what do you do?"
Using guided interviews, creative brainstorming exercises and a detailed discovery methodology, Bjorn will help you determine your unique brand, positioning and differentiators.
You in 30 seconds or less: Your personal elevator pitch
Differentiated positioning: Succeed in your competitive field
Brand element design: Email signature, web presence, iconographic design
Resume review: putting your personal brand to work
Creating an executive bio summary: your one page personalized pitch
"In just a few hours, Bjorn helped me create a powerful personal value proposition that skillfully summarizes my professional strengths and experience. His interactive and highly customized sessions crystallized my personal brand and positioning and allowed me to leverage my cross functional background and transition to senior management positions."

- Dutta Satadip, Head of Product Operations,
  Advertiser Products, Google 		Check out Bjorn's brand new blog at bjornaustraat.wordpress.com for more insightful articles on personal branding and memorable messaging.

For a custom quote and additional details, please contact bjorn@austraat.com.

Personal branding consulting is available both in-person and via telephone / Skype.

For a free 27-page slide presentation on Creating a Winning Personal Brand, please visit the Portfolio section.

Also check out the Infographic Resume section for samples of innovative personal branding and positioning.

   
 Executive Communication Excellence
Keynote and presentation coaching | Effective PowerPoint communication
Bjorn's unique and powerful approach to optimizing executive communication combines over 20 years of experience in effective international communication with deep insights into business value drivers and the art of win-win negotiations.
Defining your presentation's value proposition: Earning the right to show the next slide
Using evolutionary psychology to boost audience recall and attention
Creating an audience-centric presentation structure
Applying Hollywood story arcs to create an "award-winning" pitch
Effective use of props, body language and non-verbal cues
   
Bjorn  has truly mastered the art of communicating in a clear, concise manner that resonates extremely well with any audience - from C-level executives to very technical implementation specialists. I can personally attest to his extraordinary ability to quickly analyze the core drivers of any situation and express solutions in a language that intuitively makes sense to all stakeholders.
- Raihan Zaidi, VP of Operations
   CurePet		 For a custom quote and additional details, please contact bjorn@austraat.com.

 For a free 25-page summary of Bjorn's thoughts on effective sales communication, please visit the Portfolio section.

 Presentation coaching  is available both
in-person and via telephone / Skype.

PowerPoint presentation coaching and reviews are available via email or interactive video conferencing.